Sales and marketing alignment is a nice concept, but it can be hard to see what it looks like in practice.
And unfortunately, when sales and marketing aren’t aligned it results in stats like these:
--99% of leads never turn into a customer (Forrester).
--61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified (MarketingSherpa).
--50% of sales time is wasted on unproductive prospecting.