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        B2B Marketing Blog

        5 Questions CMO’s Need to Ask Their VP of Sales

        Sales and marketing alignment is a nice concept, but it can be hard to see what it looks like in practice. 

        And unfortunately, when sales and marketing aren’t aligned it results in stats like these:

        --99% of leads never turn into a customer (Forrester).

        --61% of B2B marketers send all leads directly to Sales; however, only 27% of those leads will be qualified (MarketingSherpa).

        --50% of sales time is wasted on unproductive prospecting.

        Keep reading 5 Questions CMO’s Need to Ask Their VP of Sales

        Topics: B2B Marketing, demand generation, B2B Sales

        Bizible Blog December Results: +20 Leads, 42% Increase in Subscribers

        At the end of 2014 we decided put our blog through a test. That test is whether small amounts of effort can create a marketing channel that generates $1M in ACV.

        In November the traffic increase surpassed our expectations, given the minor editorial changes we made.

        Let’s dive into what happened with our blog in December:

        Results

             --Leads: 20 (+18%)

             --Opportunities: 1

             --ACV: $13,764 (Unchanged)

        Keep reading Bizible Blog December Results: +20 Leads, 42% Increase in Subscribers

        Topics: lead generation, B2B Marketing, demand generation, B2B Blogging

        Here's What Happened After We Hit The Homepage Of GrowthHackers

        Quality content gets rewarded. In this case, quality content gets rewarded with massive web traffic and social shares.

        In October we hit the front page of GrowthHackers.com, it led to tough numbers to beat for the following month (but we’re not complaining). It set a high bar and taught us a valuable lesson in investing the time necessary to produce compelling content.

        Keep reading Here's What Happened After We Hit The Homepage Of GrowthHackers

        Topics: content marketing, B2B Marketing, demand generation

        6 Awesome Examples of LinkedIn Ads That Convert

        You're generating leads. You're thinking about how to make paid social ads more relevant and valuable. What better way to get inspired than to look at great examples? 

        These LinkedIn ads show why targeting your audience, developing good copy, and offering unique content generates leads. These ads are compelling and cut through the noise. Let's take a closer look at what makes them work. 

        Keep reading 6 Awesome Examples of LinkedIn Ads That Convert

        Topics: linkedin, B2B Marketing, paid social ads

        Bizible Blog November Results: $1,147 MRR, 3x Traffic Increase

        We’re on a journey to build an inbound blog that generates $10,000 in monthly revenue. Inspired by the Buffer, Groove, and Moz blogs, we decided to blog our progress and share our learnings along the way.

        Keep reading Bizible Blog November Results: $1,147 MRR, 3x Traffic Increase

        Topics: bizible blog, content marketing, lead generation, B2B Marketing

        2015 Will Be the Year Of Mobile for B2B Paid Search

        B2B marketers can no longer ignore the trends in mobile search. In 2015, B2B marketers need to think about their mobile paid search tactics, and how they can optimize for the increasing rate of mobile traffic. 

        Keep reading 2015 Will Be the Year Of Mobile for B2B Paid Search

        Topics: adwords, paid search, B2B Marketing

        [Video] 5 Tips for Cracking B2B Attribution In 2015

        This post is a recap of our webinar on B2B marketing attribution. To watch the full webinar skip to video recording at the end.

        Most of the discussion on marketing attribution modeling focuses heavily on single touch modeling and its flaws, but few offer real answers on alternatives. We’re here to change that.

        Keep reading [Video] 5 Tips for Cracking B2B Attribution In 2015

        Topics: marketing attribution, B2B Marketing

        How We Track Revenue From Our Blog In Salesforce

        According to Hubspot’s 2014 annual State of Inbound Report, blogging delivers the most substantial impact out of all marketing tactics. Blogging gets companies “found” and marketers who prioritize blogging are 13 times more likely to enjoy positive ROI.

        Positive ROI? We decided to give it a try, and really invest in our blog.

        First, we had to decide how to measure performance. In addition to standard blog metrics such as pageviews and shares, we decided to measure revenue, a key metric for SaaS startups.

        Keep reading How We Track Revenue From Our Blog In Salesforce

        Topics: salesforce, revenue attribution, B2B Marketing

        What Marketers Need To Know About Tag Management

        While web technology companies have for many years provided tag management software, tag management today is being called the “required table stakes of digital measurement,” by David Booth for MarketingLand.com.

        In this post we’re going to cover what tag management is, how it benefits marketers, some of newest shortcuts for deploying site tags, and show you where Bizible fits in the landscape.

        Keep reading What Marketers Need To Know About Tag Management

        Topics: Analytics, website events, B2B Marketing

        What We Learned After Spending $50,000 In LinkedIn Ads

        Like many fast growing technology companies, we’re always looking for new areas to scale and expand our pipeline marketing efforts. We decided to conduct a significant test in content marketing, specifically using LinkedIn Ads. After spending more than $50,000, I’m excited to share with you 6 things we learned.

        Keep reading What We Learned After Spending $50,000 In LinkedIn Ads

        Topics: content marketing, linkedin, lead generation, social media marketing, B2B Marketing

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