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        B2B Marketing Blog

        The Golden Age of B2B Marketing Is Here, What You Need To Know

        Like many people, I like to reflect on my career, especially my industry and company. Recently, I came to the conclusion that it’s never been a better time to be a B2B marketer.

        Keep reading The Golden Age of B2B Marketing Is Here, What You Need To Know

        Topics: B2B Marketing, marketing technology

        How Expert Marketers Gain Influence

        Marketers who experiment through trial and error understand how to generate customers. But this doesn’t mean experimenting, implementing a new tool, or shifting to a new strategy is easy. 

        Marketers don’t need more tools or technical knowledge, they need ways to implement change in their organization.

        This post covers 3 principles to gain influence and buy-in for new marketing initiatives.

        Keep reading How Expert Marketers Gain Influence

        Topics: B2B Marketing

        Finally... Some Clarity. Best Practices For UTM Parameters

        UTM parameters allow marketers to track web source traffic.

        While it's clear what tracking parameters do, we get a lot of questions on how to use them.

        Clarity and consistency on using UTM tracking parameters is paramount. So we created this guide to answer questions around best practices for using UTM parameters in online marketing.

        Keep reading Finally... Some Clarity. Best Practices For UTM Parameters

        Topics: adwords, Analytics, B2B Marketing

        How To Build A Beloved Free App And Generate Demand In B2B Marketing

        A lot goes into designing a free app. But the payoff is undeniable.

        You get leads that are trying to solve a problem your product addresses. You grow your pipeline. And you close more deals. 

        Not bad for a marketer. 

        Keep reading How To Build A Beloved Free App And Generate Demand In B2B Marketing

        Topics: B2B Marketing, demand generation

        6 Conferences B2B Marketers Need To Attend In 2015

        You want to justify the cost of attending. You want actionable advice. And you want to meet quality attendees.

        There are hundreds of conferences to choose from.

        Let’s make it simple.

        Keep reading 6 Conferences B2B Marketers Need To Attend In 2015

        Topics: B2B Marketing, demand generation

        6 SaaS Metrics That Help You Predict Growth And Customer Success

        Nothing feels as good as winning a new customer. Someone validated your service, is excited about your company, and even recommended it to others. So, where did they come from—and are they going to stick around?

        One of the  uncertainties in a SaaS business is the fact that you don’t always know how long your customers stay with you. Maybe they’re active users at the start, but they quickly drift off after the first few months. You can try win-back emails, new sales and other retention initiatives, but that’s not helping you to plan for the future.

        Keep reading 6 SaaS Metrics That Help You Predict Growth And Customer Success

        Topics: B2B Marketing, demand generation, B2B Sales

        How To Never Worry About Sales And Marketing Alignment Again

        We talk a lot about marketing data. How to find it. How to use it. But we don’t talk a lot about the feedback loop between sales and marketing, i.e. how sales and marketing share data to close more deals.  

        Keep reading How To Never Worry About Sales And Marketing Alignment Again

        Topics: B2B Marketing, B2B Sales

        6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth

        There is one thing marketing and sales can agree on. Driving revenue. The best ways both teams can achieve this is by using the same tools and data.

        That's why marketers should embrace their customer relationship management (CRM) software. It can help organizations get better alignment, and grow their business faster.  

        Keep reading 6 Ways B2B Marketers Use Their CRM To Achieve Dramatic Growth

        Topics: salesforce, lead generation, B2B Marketing, B2B Sales

        How To Solve Your Biggest SaaS Marketing Conundrums, With Lincoln Murphy

        I like wise words from wise people. If you’re growing a SaaS business, there’s a notable customer success evangelist you’ve probably heard of. And you’ve probably bookmarked a few of his blog posts.

        Over time I’ve gathered several tenets, maybe even laws... dare I call them “Murphy’s Laws” of SaaS Marketing? 

        Keep reading How To Solve Your Biggest SaaS Marketing Conundrums, With Lincoln Murphy

        Topics: B2B Marketing, demand generation, SaaS marketing

        5 Seriously Effective Demand Generation Tactics You Can't Ignore

        When you’re growing a company it’s doing the little things right that matter. There’s content marketing, then there’s content marketing that creates product demand. There’s lead generation, then there’s lead generation that creates paying customers, or as we call it, pipeline marketing.

        In today’s post, leading inbound marketers share with you tactics, data and examples of what works when it comes to demand generation marketing..

        Keep reading 5 Seriously Effective Demand Generation Tactics You Can't Ignore

        Topics: social media marketing, B2B Marketing, demand generation

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